Swedish carrier Telenor is the first to launch Sony Ericsson's new PlayNow Plus music service, paired with the Sony Ericsson W902 Walkman cell phone. The PlayNow Plus music service was announced in September, and is expected to be announced with other carriers soon.
PlayNow Plus is accessed through a special application on the cell phone, and also has an accompanying PC client. Users get unlimited downloads for a specified time period (usually in line with their carrier contract), after which they are able to keep up to 300 tracks. The service is a direct competitor to Nokia's Comes With Music initiative, which also allows users to get unlimited music downloads for a specified time period.
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